

Operations · Business Development · Digital Strategy
25+ years of experience transforming business operations, products, people, and digital tools into practical results.
I am an operations and business development professional with more than 25 years of experience turning ideas into practical business results. My experience spans operations, international trade, product development, sales, digital strategy, and business technology.
I combine hands-on operational experience with a strong understanding of how products, people, processes, and digital tools work together to build and grow a business.
25+ Years
Business & Operations Experience
Global
International Trade & Sourcing
Digital
Web · Marketing · Business Technology
Alertiqa Premium Trading Co. · Jeddah, Saudi Arabia
Leading business operations, commercial development, international sourcing, digital transformation, sales, and cross-functional execution.
End-to-end operations, team coordination, process improvement, and practical problem-solving across business functions.
Identifying growth opportunities, developing commercial strategies, strengthening customer relationships, and turning ideas into viable business opportunities.
Combining web development, digital marketing, business technology, and AI tools to improve visibility, efficiency, and business performance.
Managing international suppliers, product selection, negotiations, purchasing, shipping coordination, and import operations across global markets.
Developing sales strategies, pricing approaches, customer solutions, and commercial initiatives that support revenue growth and long-term business relationships.
Planning and executing projects, improving workflows, coordinating teams, and solving operational challenges with a practical, results-focused approach.
Global Trade Experience
Throughout my career at Alertiqa Premium Trading Co., I worked directly with international manufacturers and suppliers across Europe, Türkiye, China, India, and the Middle East. I supervised the complete product journey from supplier evaluation and product selection to negotiation, shipping, customs clearance, warehousing, showroom presentation, marketing, sales support, and final delivery to customers.







Led the development of the company’s digital presence and e-commerce platform, integrating product presentation, online sales, payment solutions, SEO, and digital marketing into the wider business operation.
Strategy · E-Commerce · WordPress · WooCommerce · SEO · Digital Marketing
Global Supplier & Product Management
Managed international sourcing across Spain, Italy, Turkey, China, and other markets, from product selection and supplier negotiations through purchasing, shipping coordination, and market introduction.
Sourcing · Supplier Negotiation · Product Selection · Import Operations · Logistics


Operations Management & Digital Systems
Managed and improved day-to-day business operations by connecting sales, inventory, purchasing, finance, teams, and digital systems into more efficient and practical workflows.
Operations · ERP · Inventory · Process Improvement · Team Coordination · Problem Solving
2001 — Present
Alertiqa Premium Trading Co.
Operations & Business Development
Progressed through more than 25 years of hands-on business experience, from technology and systems to operations, international trade, sales, business development, and executive management.
Master of Business Administration (MBA)
University of the People
In Progress
Bachelor of Business Administration — Systems
Arab Open University
Professional Development
PMP · Leadership & Communication · Risk Management · Change Management
Interested in discussing business operations, growth, digital transformation, or new opportunities? Let’s connect.